Network: One More time, With Feeling this Time
July 30, 2010
Networking, for the most part, needs to be fun. The stiff lipped amongst may ask, “Why does it need to be fun?”
Simply put, networking is about making personal connection and we are the most ready, willing and able to make that personal connection when we are having fun.
So, if there is something you love or enjoy very much (such as antiquing, motorcycling, quilting, private aviation, art, fine wines, religious and philanthropic activities) and if the demographics of the other people that enjoy those activities fit the profile of your prospective client, get more involved and have more fun. Obviously, this is a group where your networking will consist more of simply showing up, being an active high profile participant and finding some way of letting it be known what you do. This is not an area where others would appreciate being marketed to in a direct way, because, like you, this is where they come to relax. But, over the long term, being a valued member of this social group and letting them know what you do and that you are always open to referrals, is often a great way to build a high quality network.
When you meet others in your social groups that are interested in building their network, be helpful to them in their endeavors. This creates a networking friendly atmosphere with the primary focus on Fun. And when we are having fun, personal connections are easy to make.
Coach Chuck
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