What Obama Did Right: Apply that to Your Business
November 5, 2008
Forget for a moment, your political POV, let’s look at Obama’s success and learn from it.
The questions I’d like to explore are:
- What did Obama do right?
- How does that contrast with what the Republicans did?
- Are there lessons to learn for growing a successful business?
Obama reached out to new voters.
McCain did not.
In your business, are you constantly expanding the reach, getting out of your comfort zone to meet and attract new people or are you trying to build your business with the same group of clients?
When Obama reached out to the new voters, he actually spoke directly to the new people and talked to them about how his policies could impact them. He talked about how taxing high income earners would help the middle class by “spreading the wealth” around and he gave specific examples of this by letting people calculate their tax bill on his web site.
Obama Made Benefits Tangible
McCain Made Benefits Abstract
McCain did a lousy of explaining that while an individual’s tax rate may be less under Obama one reason that your tax rates may be lower is that you will have a much higher chance of being unemployed. Examples of this abound under both democrat and republican presidents. Then put a face on it. Explain that a government job is an expense that does not create wealth, but expends it. Put a face on it. Show what welfare did to people under Johnson and his “Great Society.” Put a face on it. They could have gone to the coal mines and asked people how they felt about Obama wanting to bankrupt the companies they work for. They could have gone to PA and asked they felt about their Democratic Congressman Murtha call them racist rednecks. When we talk about offshore drilling, interview employment specialist to talk about how many those workers would make and how many new jobs there would be and what that would do in the specific states for their economy. Interview people that would apply for those jobs.
So, when you have a competitor in your business who does things differently and in a way, that on the surface looks better, but creates long term harm, are you assertive in getting your message across?
When it comes to reaching out for new supporters, Republicans have a ready made base of parents of children in the inner city schools. The schools are horrible in many of these districts and the Democrats consistently stand in the way of Vouchers that would allow any kid to go to any school. But, republicans have not gone into the neighborhoods where the issues are there and speak out.
In your business, are there people that really need your services but to whom you have not taken the time to meet them on their terms?
Obama Saw Himself as a Winner
McCain Saw Himself as an Underdog
The next thing that Obama did really well is that he visualized success. Sometimes his vision bordered on arrogance, but the foundation that visualization (such as the presidential seal on his plane) gave him, far outweighed the perception of arrogance. This centeredness gave him the courage to say, “Yes, I want to spread the wealth!” And that confidence gave his supporters confidence. If McCain had half the confidence that Joe the Plumber had in the American Dream and capitalism, then his message of freedom would have resonated more. However, when he kept pounding away at the “greed on Wall Street,” instead of focusing on the Government regulation that created the problems generated by FNMA and Freddie Mac, that were completely Democrat creations, then by default, he gave away his power to Obama. McCain did not LIVE confidence in his own message.
As a business owner, do you have a product that you believe in? If you do, then visualize success with it – the success of your clients as well as your own success for making it available to them. If you don’t believe in it, then get the hell out of the way.
In summary, reach out to new clients, be specific about how you can benefit them and offer a product or service that you believe in to the core of your being. When you reach out to them, reach out to them on their terms. Reach out to them with something that they want. And finally, reach out to them in confidence.
Coach Chuck
A P.S. to this is in the following link: http://biznik.com/articles/how-email-marketing-just-changed-the-world?utm_source=article_reviews&utm_medium=email&utm_campaign=article_review_49
about his internet marketing campaign.
Business Coach Chuck @ 973-670-7215
Business, Golf and Bagger Vance
December 5, 2007
What do God, Golf and Bagger Vance have in common. First of all, Everything. But now, let me break it down a little bit. In Both Golf and Business, people on the outside don’t get it. They don’t get that in each of these endeavors we are constantly called upon to reach deep inside ourselves - usually when no body is looking, like when the ball is in the rough or the woods or on the other side of the fairway – and asks, “whach-ya-gonna-do-now, huh?” and then we can do the right thing or the wrong thing. The thing about golf, and the thing about business, is that when we do the right thing – regardless of outcome – the result is joy. It just feels so good to do it Right – oh yeah!! Joy, joy, joy is the spirit of God. God could give a rat’s a…, err uh, God could care less about Business or Golf. But God – and just for the record, I don’t care who or what your God is – God cares ALOT about reaching deep, doing the right thing and feeling it, feeling that joy. Am I ready for Sunday morning TV or what! at Coach Chuck’s Church of the 1st Tee … I’ll see you at the clubhouse.
There is no book that captures the spirit of golf like The Legend of Bagger Vance. Golf is a game of mind, it is a game of our integrity, of our past, of what everyone thinks of us. And ultimately, is a game that asks, “can we just let go of everything, everything that is, or ever was, and hit the damn ball the way it needs to be hit?” And its not about thinking it. Its just about doing it. The caveat is you go through all the other stuff first, until you find yourself alone with the ball. Its you, yourself and doing the right thing – with nobody looking. What are you going to do? Bagger Vance: the book, the real deal, about the game of golf.
Coach Chuck973-670-7215
Getting Hardnosed about the Soft Side of Business
November 27, 2007
When involved in a business transition, the business owner typically focuses on:
· What’s the bottom line?
· Cut to the chase – what are the numbers?
Unless the transition that we are talking about is the sale of the business, for which the owner is going to get cash, the bottom line is only one snapshot in a dynamic moment in time. “The Bottom Line,” that which we tend to be hardnosed about, is the result of everything that is done and market conditions and all kinds of “The Soft Side” of business.
Business transitions are as simple as moving from one business season to the next and as complex as purchasing a business to merge with an ongoing business. A Business transition may be creating sales oriented staff from a group that is currently task oriented. A transition may be selling the business wherein the owner is going to get paid over time or buying a business where you are going to pay over time. A transition is any change in business. When there is a change there is a transition. The one thing we can rely upon is change. Therefore, transition is part of business. The more that transition is built into the business, the faster reaction time the business can have.
So, what does a transition business coach do? We get very clear about what the business owner wants to transition into. We get very clear about what the reality of the situation is presently. We get a handle on what is going to be required to make that transition. What is going to need to be different? Then we coach toward an assessment of the current staff, clients, market, vendors or who or whatever is relevant to that change. Included in this coaching process are the vision, mission and intention of the owner and key players.
The result will be a strengths and needs assessment along with a strategy and coaching toward implementation for the soft side of business transition. Additionally, the foundation will be in place for the recognition of ongoing transition so that change, in the future will be an ongoing intentional part of business rather than being treated as a problem.
Cutting to the chase, the point of all of this is, of course, a better bottom line!!
Coach Chuck973-670-7215
What is a Business Coach: and What do they do?
November 17, 2007
What is a business coach? What is the process and what could you expect were you to hire a business coach? Frankly, that is a question that you are going to need to ask the individual coach. There are many different backgrounds and educations for coaches. Some have coaching accreditation. As for myself, my educational background is in psychology and counseling. This combined with my extensive business experience informs and has helped me to create an effective and individualized coaching strategy.
I have a masters in clinical psychology/counseling where I was educated in both the theory and the practice of assessing human behavior as well as how to aide people to achieve desired results. My experience in mental health is very broad and is combined with 19 years business experience in the financial markets. The specific experience in mental health that informs my methods more than any others is experience is working with families. The family is the basic social unit. The dynamics that occur in families form the basic components of in the rest of our social life, especially in our work life. Additionally, small businesses are often family owned. Even if they are not family owned, the personal lives of the owners and the work life of these owners are inescapably entwined.
My coaching method would begin with an understanding of where you see yourself right now. This sounds simple enough and sometimes it is. Most of the time, however, it is not. Were it simple you would not be seeking a business coach. Your business life does not stand in isolation from the rest of your life, so when we are assessing the starting point, we get a thorough understanding of the rich context of your current situation.
Next, we’d like to look at where you would like to end up. This is broken down into a few areas. First of all, we look at how you think things should be right now, but aren’t. This is not long term at all. In fact, you might be gasping for air right now and before any planning can be done, we need to address the current situation. Dealing with current situation may or may not be a significant issue. It almost always takes longer than the business owner originally anticipates. But, laying the foundation is key to moving forward.
From this foundation, a vision for the business has the where-with-all to emerge. And, emerge it must. A vision is more than just figuring out what the business should do. We dig deep. Business is hard. Things happen. Economy happens. Employees happen. All kinds of things happen. Imagine coming home from the beach on a summer Sunday evening. The traffic is insane. Imagine it comes to a stop. There has been a disaster. No one is going anywhere. What do you want to do then? Most people at that point just want to get home. I’ve never heard of any one in a situation like this simply saying, “Ah screw it! Traffic is really bad. I’m not going home. That would be too hard?” Can you imagine?
We attempt to tap into and encourage your organic and natural vision. In order to get through the traffic jams of business life, your vision must be as certain to you as your home is.
And then, we look at the obstacles between now and your vision. And then we devise strategies to succeed.
In actual practice, this is certainly not a straight line. Each of the areas described above influences each of the other areas. You are never completely in one stage or the other.
Something we are doing concurrently to the above process is graphically depicting your business pipeline. How do customers find out about you? How do you (Your business) and your client connect? How is the client treated? What services or products do you provide the client? How, exactly, is that done? How do you get paid? What happens to the money?
If you are providing a product, the same process is done with the product.
We come to understand the ratio requirements of each part of the pipeline to the other parts of the pipeline. How do you generate revenues while at the same time meet new prospective clients? This pipeline is a living, dynamic organism. If you get twice the number of clients, it is not jus a matter of multiplying the rest of the pipeline by two. Different methods of providing service need to be developed for differing volume numbers. We don’t just manage the pipeline. We inspire the pipeline. That is a matter of assessment and transformation all the time.
So, if you were to ask this coach, Coach Chuck, “what is a business coach and what might I expect form the business coaching process?” You would get an answer similar to what I outlined above.
Coach Chuck
973-670-7215
Networking – Meeting People With a Purpose
August 5, 2007
How do you meet people and what do you do at an event where business people are gathered? The following is something that is very natural and works for me. It might work for you too.
- Walk up, confidently, but in an unthreatening manner and say, “Hi, I’m _____,” and then be quiet.
- They will almost always say their name; sometimes they will say their name and whom they are with. Let them say as much as they want to say.
- Make an authentic, positive comment about the event. If the speaker was terrible say – “it feels great to get up and walk around.” If the speaker was great say, “That speaker really made a good point about such and such.” Whatever: make it positive. Life is good in your world. That’s why other people are going to want to be in your world!
- Pretty early on, ask, “So what do you do?” Again, let them tell you as much as they want to tell you. Spend your time listening.
- Decide if you think the relationship might be one that you might want to develop. If not, say, “great to meet you, “ and move on. If yes: ask one or two questions that invite brief clarity on the issue that you think might be of mutual benefit. If, upon asking those one or two brief questions you still think that there might be a mutual benefit follow that up with something like
- “That’s interesting, my focus is _________ and it seems like you and I might have something worth following up on in more detail, what do you think?
- If they say yes, ask for their card, and ask if you could give them a call this ____ or ____.
- Regardless of the answer, thank them and move on.
Coach Chuck
973-670-7215
Learn more from the coach that defines business success by the happiness of the owner!
Take the Next Step to Your Picture of Success
Go To – www.businesscoachchuck.com. – for details of Coach Chuck’s business coaching services.
Vision
April 17, 2007
“We are always successful.” – Maxwell Maltz
This means
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we are successful at what we really see happening.
This means:
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It is important to develop a vision rather than letting it happen.
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Fear is our first reaction to change. The second reaction is our choice. Without activation of choice, fear, de facto, becomes vision.
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We, with our powerful brain of our always have a vision.
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Our brain knows where it is going.
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The goal is to bring our whole self, including our brain, into alignment.
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Bring your goals and your vision together.
If you want to make more money and to have a better relationship with your spouse and start the day knowing that things at work are a mess and old issues are suffocating your love life: it is going to be ugly.
On the other hand if you wake up knowing that today is going to be successful and that you have a loving relationship with another caring person, all kinds of doors will open. They may not be the ones you expect. Without the expectation of positive outcome the likelihood of seeing the open doors are remote and the likelihood of walking through them is remoter still.
Vision is the GPS (global positioning system) of your brain. Vision is how you know where to go. So, if you envision failure, your brain will, with all due obedience, open the door to all the opportunities that you need in order to fail. It is trained on that spot.
Vision is what you actually know is going to happen.
So, right now, you may know that if you don’t do x, y and z this terrible thing is going to happen. It is time to develop a new vision. Write it down. Shape it. As the song says, “Make it real or forget about it.”
One of the things that I do with clients is help them to get very clear about what they believe to be true and what they want.
Getting our beliefs and our wants together as one is how we set our own GPS.
Develop effective goals.
Coach Chuck
973-670-7215
To learn more go to www.businesscoachchuck.com.
Take a Test Drive – Call now for your FREE 30-minute exploratory consultation – Call 973-670-7215 and set up an appointment. There is never any pressure.
Or e-mail me – chuck@businesscoachchuck.com. Please provide three dates and times that would be a good time to call you. I will return the e-mail with a confirmed appointment time.
What is the GPS and Why is it Important
May 8, 2006
The GPS goes to the very heart of the coaching experience. Like the any Global Positioning System, it establishes where we are. Like the GPS in your car, it is also where we set our destination. Where do we want to go? Like the GPS, when we set it, it is set without judgment. We don’t care. As an Author of the Law of Attraction says, the GPS does not make fun of you for having tried to get there before, or remind you what you mother thinks of you wanting to go there or that your neighbors would or would not approve. We are simply setting the GPS for a particular destination.
When we know where we want to go, most of us know generally what we need to do to get there. By the time we’ve sought help, we’ve tried to get there already and for one reason or another have not been successful. As a coach our goal is to help you to stay the course, make adjustments to the planned route where needed and to keep moving. Along the way, we may run into obstacles that are very old which may require counseling. That is a great opportunity. Our Challenges are our greatest opportunity. If counseling is needed we will recommend that it happen parallel, but different than coaching. When all of this works together, we learn that our challenges, our difficulties are, in fact, our greatest assets, because once they are overcome, the experience of that success can be leveraged in ways that are incalculable from the position before the experience. RD Lang referred to experience as something that changes us. Coaching is an experience. Coaching attempts to move us to places we have sensed but been unable to reach. The GPS is set, regardless of obstacles, we keep moving in that direction
Coach Chuck
Coach Chuck
973-670-7215
Take the Next Step to Your Picture of Success
Go To – www.businesscoachchuck.com. – for details of Coach Chuck’s business coaching services and fees.
Take a Test Drive – Call now for your FREE 30-minute exploratory consultation – Call 973-670-7215 and set up an appointment. There is never any pressure.
Or e-mail me – chuck@businesscoachchuck.com. Please provide three dates and times that would be a good time to call you. I will return the e-mail with a confirmed appointment time.
©2007 Charles W. Markham MA. You may not copy, reproduce, post or forward this document in any format. For permission or joint venture opportunities contact Chuck Markham at chuck@businesscoachchuck.com.
